DOI Number : 10.5614/itbj.vad.2014.6.1.3
Hits : 3

Pemanfaatan Produk Budaya Modern dalam Bentuk Game untuk Mobile Gadget sebagai Media Pelestarian Budaya Tradisional
(Dengan Studi Kasus Kue Tradisional Jawa Barat)

Khairani Larasati Imania, Riama Maslan Sihombing & Intan Rizky Mutiaz

Faculty of Art and Design, Bandung Institute of Technology,

Jalan Ganesa 10, Bandung 40132, Indonesia

Email: hanny_ungu@yahoo.co.id


Abstract. Traditional cake is one of cultural product that deserves to be treated equally with other cultural asset. One of the attempts that can be done is by giving it acknowledgement and sustaining itsí existences. However, the rapid development of technology causes globalization and foreign value to infiltrate this country. On one side, globalization causes the local cultural to be scraped and forgotten. This might as well lead to the vanishing existence of traditional cake, particularly with the spread of other foreign cake and the apprehension that they would take over traditional cake in citizenís heart. On the other hand, globalization also gives a positive influence, such as the better access of technology. As a result, people become more aware of the existence of digital media and started to get used to it. Therefore, an attempt are needed to reintroduce local culture, in this case, traditional cake with case study West Javaís Street Snacks, especially to teenagers, by taking the advantage of technology. Game is considered one of the media that can be used as approaching method in a fun way.

Keywords: culture; game; globalization; teenagers; traditional cake.

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